Portraits of Dusk

From the roof tops of New York and a skyline rosy with the glow of dusk comes the latest range from jet-setting jewellery designer, Samantha Wills.

Setting the scene, pink and amber gemstones capture the blush of the setting sun, antique gold radiating its warmth. Shaped by Deco style and a taste of late Studio 54chic re-styled by the 21st century muse, the collection is raw glamour at its freshest.

This urban inspiration is moving the brand, famous for its Boho chic, in a new direction. There is still plenty of Wills’ signature style to satisfy her already devoted fans with ethnic designs in earthy colourways and stunning turquoise stones. The influence of the city is however, very evident in this latest range, shaping the collection with a much cooler, slicker vibe.

Combining her natural Boho origins with more stylised inspirations, she has created a new level of sophistication in her designs. Where she features moonstones to capture the tone of sundown, the settings are geometric; with white jade she uses an earthy stone to create a monochrome contrast to glamorous, black onyx.

Swarovski crystals add a new edge of sparkle and gold chains saved from the Age of Excess are freshened up for the new millennium. While rough cuts of raw pyrite set on chunky gunmetal cuffs and rings add another dimension again to the collection.

This new direction is reflected in the beautiful campaign shots. Photographed by Lachlan Bailey, styled by Alistair Mckimm and featuring Chanel model, Heidi Mount they mark a new phase for the label, proudly displaying its ambitions for the future.

With the essence of the brand so closely connected to the spirit of the Samantha Wills herself, it could be that this new approach is a result of the changes in her own lifestyle. From selling her creations at Bondi market, she now lives in New York City as the ambassador for her signature range.

More than this though, Wills is responding to demand. With the label already achieving success in the Japanese market and with an increasing number of A-list stars, such as Drew Barrymore, Kate Bosworth and Rihanna requesting her designs for the red carpet, launching in the US seems to be the natural next step.

So whilst this collection is bringing a taste of NYC back to her home shores, it is certain that Samantha Wills will soon be taking the spirit of Australian style right back to New York, Hollywood and beyond!


'Portraits of Dusk' by Samantha Wills will be jetting into stores from July.